Tanya Lindsay, Co-Founder, Mandala Group Kate Halkett, Sr. Director Strategic Communications, UCLA
Higher Education is facing challenging times. And for a category that is inherently complicated, the rise of a global pandemic with a subsequent recession in its wake has made decision-making an even grander feat than normal.
Typically, universities and colleges’ staff are accustomed to navigating best practices with budget allocations in the face of public scrutiny, politicians, donors, and students alike. Each year, key stakeholders enter into the tedious balancing act of where and how to best allocate funds to support the needs of the institution, the students, and staff. The monumental task of making all stakeholders happy, whilst demonstrating worth, is daunting, but part of the yearly challenge all those working in higher education are accustomed to. Moreover, universities have the additional responsibility of ensuring their institution remains top of mind for incumbent applicants, prospective donors, and business organizations in search of research programs—not a small ask for any size institution.Continue Reading