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Higher Ed Marketing during COVID-19: An Extravagance or a Necessity?

Adam Griffiths · May 7, 2021 ·

Tanya Lindsay, Co-Founder, Mandala Group Kate Halkett, Sr. Director Strategic Communications, UCLA

Higher Education is facing challenging times. And for a category that is inherently complicated, the rise of a global pandemic with a subsequent recession in its wake has made decision-making an even grander feat than normal.

Typically, universities and colleges’ staff are accustomed to navigating best practices with budget allocations in the face of public scrutiny, politicians, donors, and students alike. Each year, key stakeholders enter into the tedious balancing act of where and how to best allocate funds to support the needs of the institution, the students, and staff. The monumental task of making all stakeholders happy, whilst demonstrating worth, is daunting, but part of the yearly challenge all those working in higher education are accustomed to. Moreover, universities have the additional responsibility of ensuring their institution remains top of mind for incumbent applicants, prospective donors, and business organizations in search of research programs—not a small ask for any size institution.

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Mandala Group is excited and humbled to announce our committed relationship with Rosecrance

Adam Griffiths · February 16, 2021 ·

Mandala Group is excited and humbled to announce our committed relationship with Rosecrance, encompassing a repositioned brand campaign spanning both B2B and B2C sectors, including media. Rosecrance offers comprehensive, individualized treatment for substance use and mental health disorders through residential treatment and outpatient programs.

Rosecrance is already seeing a 42% increase in website traffic as a result of our combined efforts.

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The Secret Method to Creating the Perfect Amount of Simple

Adam Griffiths · February 16, 2021 ·

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Understanding the Differences of Good (and Great) Design

Adam Griffiths · February 16, 2021 ·

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Why White Space and Typography Matter in Minimal Design

Adam Griffiths · February 16, 2021 ·

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